Książka Pricing for Profitability: Activity-Based Pricing for Competitive Advantage Daly

Pricing for Profitability: Activity-Based Pricing for Competitive Advantage

Autor: Daly
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
515.37
Three things can happen when establishing a product price. A price set too high is a lost sale that...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2001
strony
288
EAN
9780471415350
ISBN
0471415359
Enbook ID
04085474
Waga
576
Wymiary
165 x 236 x 22

Pełny opis

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost and sales volume and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering and cost accounting to achieve maximum profitability.

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