Książka Price is Wrong Sarah Maxwell

Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Autor: Sarah Maxwell
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
104.35
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2008
strony
256
EAN
9780470139097
ISBN
0470139099
Enbook ID
04881386
Waga
446
Wymiary
159 x 236 x 25

Pełny opis

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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