Practicing Customer Relationship Management (CRM) System

Name: Practicing Customer Relationship Management (CRM) System
Brand: VDM Verlag Dr. Müller
SKU: 9783639114126
Price: 248.69 PLN
Availability: InStock

A case on an Armenian Bank

Autor: Soheil Shayegh

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Müller

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

248.69 zł

There are many cases when a customer relationship §manager faces with tough decisions on a daily bas...

Informacje o książce

Autor

Soheil Shayegh

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2009

strony

124

EAN

9783639114126

Enbook ID

06820286

Wydawca

VDM Verlag Dr. Müller

Waga

200

Wymiary

150 x 220 x 8

Pełny opis

There are many cases when a customer relationship §manager faces with tough decisions on a daily basis. Decision support system (DSS) is defined as §interactive computer-based system intended to help §decision makers utilize data and models in order to §identify and solve problems and make decisions. Like §DSS Business Intelligence (BI) describes new §technologies and concepts to improve decision making §in business by using data analysis and fact based §analysis. Intelligent technologies can be applied to §the efficient solution of problems in many business §and industrial areas. Today not only in Armenia, but §in all over the World there is unlikely to find any §banking institution which is treating only one §specific group of customers or specialized with only §one banking product. Because of this issue banking §institutions should create new services/campaigns to §satisfy specific requirements of target customers. §Use of DSS and BI will help satisfying customer §needs, making more profit and be competitive in §today s complex banking environment. This book has §been designed to show the practical phases of CRM §implementation in Banking System.

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Practicing Customer Relationship Management (CRM) System

A case on an Armenian Bank

Informacje o książce

Pełny opis

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