Książka Practical Guide to Entrepreneurship Michael Morris

Practical Guide to Entrepreneurship

Język: Angielski
Oprawa: Miękka
Wydawca: Kogan Page Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
172.90
"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship i...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
304
EAN
9780749466886
ISBN
074946688X
Enbook ID
01206788
Wydawca
Waga
532
Wymiary
173 x 239 x 18

Pełny opis

"A Practical Guide to Entrepreneurship" combines well-researched understanding of entrepreneurship issues with practical guidance in the form of case studies, exercises, advice and tips. Developed as a textbook based on the bestseller "Starting a Successful Business" by the same author, it's ideal for teaching undergraduates, postgraduates and MBA students, offering a solid learning experience and a contemporary overview of the subject. It will also appeal to students who are looking for a supplementary text or indeed anyone who is thinking of starting their own business. It includes a section on generating and screening ideas, summaries of academic models and theories, information on new developments in the field and useful supplementary online material for students and teachers.

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