Playing Bigger Than You Are

Name: Playing Bigger Than You Are
Brand: John Wiley & Sons Inc
SKU: 9780470260357
Price: 91.11 PLN
Availability: InStock

How to Sell Big Accounts Even if You're David in a World of Goliaths

Autor: William T. Brooks, William P.G. Brooks

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

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91.11 zł

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized busines...

Informacje o książce

Autor

William T. Brooks, William P.G. Brooks

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2009

strony

240

EAN

9780470260357

ISBN

0470260351

Enbook ID

04882558

Wydawca

John Wiley & Sons Inc

Waga

426

Wymiary

166 x 233 x 19

Pełny opis

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. * Includes proven tactics to help small businesses tackle bigger competitors * Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors * Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are .

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Playing Bigger Than You Are

How to Sell Big Accounts Even if You're David in a World of Goliaths

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