Plant-Based Food Consumption

Name: Plant-Based Food Consumption
Brand: WOODHEAD PUB
SKU: 9780323988285
Price: 769.56 PLN
Availability: InStock

Products, Consumers and Strategies

Autor: Giovanna Bertella, Cristina Santini

Język:

Oprawa: Miękka

Wydawca: WOODHEAD PUB

Dostępność: Na zamówienie

Wysyłamy za 28-34 dni

769.56 zł

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-bas...

Informacje o książce

Autor

Giovanna Bertella, Cristina Santini

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2023

strony

346

EAN

9780323988285

Enbook ID

41907251

Wydawca

WOODHEAD PUB

Waga

550

Pełny opis

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets. The book provides an overview of plant-based food products and their associated health and nutrition benefits and drawbacks, the consumers, and the strategies for approaching this emerging market. Moving from the analysis of consumers’ motivations and needs, Plant-Based Food Consumption: Product, Consumers and Strategies describes how companies manage new product development or product rejuvenation and provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference. Provides a link between theoretical information and business practices Presents a comprehensive overview of the phenomenon of plant-based food consumption Contains valuable information to formulate strategic business plans or to work on plant-based food consumption research plans and projects

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Plant-Based Food Consumption

Products, Consumers and Strategies

Informacje o książce

Pełny opis

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