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Książka Persuasion Thomas Banks

Persuasion

Autor: Thomas Banks, Juliana Quan
Język: Angielski
Oprawa: Miękka
Wydawca: Golden Meteorite Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
104.30 zł
Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by...

Informacje o książce

Autor
Thomas Banks, Juliana Quan
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2022
strony
138
EAN
9781773698342
ISBN
1773698346
Enbook ID
42067825
Wydawca
Golden Meteorite Press
Waga
212
Wymiary
152 x 229 x 8

Pełny opis

Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by governments, associations, and individuals that seek to inspire our thoughts and actions to change.

These communications seek to convince, urge, pressure, and sweet-talk their target audience into compliance. Persuasion and influence have been hotly-researched and discussed for decades. In ten chapters, this book holistically profiles the strategies, psychological theories, uses, and case studies concerning persuasion. In particular, this book looks at the science and scholarship of persuasion in a variety of areas including practical persuasive techniques, leadership and influence, the mathematics of persuasion and communication, the psychological foundations of persuasion, persuasion in the domain of global law and international systems, as well as persuasion in marketing and sales, propaganda, and conspiracy theories.

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