Książka Perceptual simulation, attention and memory of visual objects Francesco Bettinali

Perceptual simulation, attention and memory of visual objects

How spatial cues in slogans can interact with brand memorization

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
181.85
Perceptual simulation is the unconscious mental representation of an object, elicited by the word th...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2013
strony
44
EAN
9783844395051
Enbook ID
02278890
Waga
84
Wymiary
150 x 220 x 3

Pełny opis

Perceptual simulation is the unconscious mental representation of an object, elicited by the word that describes it, called "object word". Besides, the representation takes place in the area where the real object typically appears. This book explores the effects that the phenomenon has on perception and memorization of real objects. Specifically, the focus is on how "object words" contained in slogan sentences interact with brand logos and how the latter can be better or worse memorized by the consumer according to its match or mismatch with the verbal input of the slogan. This book will show how a communication campaign adopting the suggested slogan-brand best practice, will be more effective, ceteris paribus, in terms of brand memorization.

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