Path to Stellar Business Performance Analysis

Name: Path to Stellar Business Performance Analysis
Brand: Springer, Berlin
SKU: 9798868815003
Price: 156.84 PLN
Availability: InStock

A Design and Implementation Handbook

Autor: Suvradeep Bhattacharjee

Język:

Oprawa: Miękka

Wydawca: Springer, Berlin

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

156.84 zł

Business performance analysis is central to any business, as it helps to make or mend products, serv...

Informacje o książce

Autor

Suvradeep Bhattacharjee

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2025

strony

300

EAN

9798868815003

Enbook ID

48983883

Wydawca

Springer, Berlin

Waga

277

Wymiary

155 x 235

Pełny opis

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for settting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.

Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager.

Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.

What You Will Learn

Design a Business Performance Analysis function
Analyze performance metrics with website analytics tools
Identify business performance metrics for common product scenarios

Who This Book is For

Senior leaders, product managers, product owners, UX and web analytics professionals

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Path to Stellar Business Performance Analysis

A Design and Implementation Handbook

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