Książka Packaging Design - Successful Product Branding From Concept to Shelf 2e Marianne R Klimchuk

Packaging Design - Successful Product Branding From Concept to Shelf 2e

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
261.44
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2013
strony
256
EAN
9781118027066
ISBN
111802706X
Enbook ID
01212047
Waga
648
Wymiary
203 x 228 x 14

Pełny opis

Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.

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