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Książka Organizational Buying Behaviour Stephen T. Parkinson

Organizational Buying Behaviour

Purchasing and Marketing Management Implications

Autor: Stephen T. Parkinson, Michael J. Baker, K. Moller
Język: Angielski
Oprawa: Twarda
Wydawca: PALGRAVE MACMILLAN
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
729.98 zł
The markets which most managers operate in today are subject to rapid change, making it vitally impo...

Informacje o książce

Autor
Stephen T. Parkinson, Michael J. Baker, K. Moller
Język
Angielski
Oprawa
Książka - Twarda
strony
271
EAN
9780333393512
ISBN
0333393511
Enbook ID
04594202
Wydawca
PALGRAVE MACMILLAN
Waga
518
Wymiary
147 x 219 x 26

Pełny opis

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

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