Orange Code - How ING Direct Succeeded by Being a Rebel with a Cause

Autor: Arkadi Kuhlmann

Język:

Oprawa: Miękka

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

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How championing consumers led to ING Direct's revolutionary rise in the banking industry In an indu...

Informacje o książce

Autor

Arkadi Kuhlmann

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2010

strony

272

EAN

9780470538791

ISBN

0470538791

Enbook ID

04083519

Wydawca

John Wiley & Sons Inc

Waga

420

Wymiary

142 x 220 x 19

Pełny opis

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America.* Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct* Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands* Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.

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Orange Code - How ING Direct Succeeded by Being a Rebel with a Cause

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