Optimization Issues in Web and Mobile Advertising

Name: Optimization Issues in Web and Mobile Advertising
Brand: Springer International Publishing AG
SKU: 9783319186443
Price: 214.49 PLN
Availability: InStock

Past and Future Trends

Autor: Subodha Kumar

Język:

Oprawa: Miękka

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

Wysyłamy za 8-11 dni

214.49 zł

This book provides a comprehensive overview of optimization issues and models in web advertising. It...

Informacje o książce

Autor

Subodha Kumar

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

EAN

9783319186443

ISBN

3319186442

Enbook ID

09266945

Wydawca

Springer International Publishing AG

Waga

1503

Wymiary

155 x 4 x 235

Pełny opis

This book provides a comprehensive overview of optimization issues and models in web advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. The book also presents models to help solve these problems. Additionally this book looks to key future trends in web advertising (such as Fading Ads ) and the associated challenges that come with it. For instance, the future trends in pricing models are more towards action-based pricing rather than impression-based pricing.§

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Optimization Issues in Web and Mobile Advertising

Past and Future Trends

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