Ontological Consumer Research

Name: Ontological Consumer Research
Brand: VDM Verlag Dr. Müller
SKU: 9783639214758
Price: 332.02 PLN
Availability: InStock

An existential-phenomenological endeavor into concepts, methodology and tourist experiences in Norway

Autor: Frank Lindberg

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Müller

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

332.02 zł

This work claims that ontological consumer research alters our directedness as researchers because t...

Informacje o książce

Autor

Frank Lindberg

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2009

strony

508

EAN

9783639214758

Enbook ID

06829364

Wydawca

VDM Verlag Dr. Müller

Waga

751

Wymiary

151 x 223 x 40

Pełny opis

This work claims that ontological consumer research alters our directedness as researchers because the existential-phenomenological meaning of being explicitly resumes a novel horizon in which we understand the field of consumer research. The most important consequences for the subject matter of consumer research are that the horizon, within which we understand a product, the consumer, experiences, and even marketing, is enlarged. The consumer becomes a temporal and intentional being that, at any time, may question the contemporary conditions within which s/he exists. Methodologically, the suspicious hermeneutical questioning becomes an important emphasis for conducting research. This version of hermeneutics is referred to as ontological hermeneutics. As for the subject matter, a product is not an object with qualities anymore. It cannot be separated from our experiences. The product is our experiences. As our experience cannot be separated from who we are, the question of who we are during experiences becomes crucial. This means that we must abandon the commercial room or space as the primary source for our understanding.

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Ontological Consumer Research

An existential-phenomenological endeavor into concepts, methodology and tourist experiences in Norway

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Pełny opis

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