Książka On Message Pippa Norris

On Message

Communicating the Campaign

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
203.70
To what extent are the techniques of campaigning and media management critical to the outcome of mod...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1999
strony
224
EAN
9780761960744
ISBN
0761960740
Enbook ID
04686032
Waga
370
Wymiary
156 x 234 x 13

Pełny opis

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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