Książka Objects of Affection Arthur Asa Berger

Objects of Affection

Semiotics and Consumer Culture

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
240.27
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2010
strony
198
EAN
9780230103726
ISBN
0230103723
Enbook ID
04551469
Waga
340
Wymiary
218 x 138 x 17

Pełny opis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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