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Książka Non-Visitor Research Martin Tröndle

Non-Visitor Research

Audience Development for Cultural Institutions

Autor: Martin Tröndle
Język: Angielski
Oprawa: Twarda
Wydawca: Springer
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
487.57 zł
Although many studies are available on visitors to cultural institutions, the infrequent or non-visi...

Informacje o książce

Autor
Martin Tröndle
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2022
strony
106
EAN
9783658351809
ISBN
3658351802
Enbook ID
36685375
Wydawca
Springer
Waga
354
Wymiary
155 x 235 x 243

Pełny opis

Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive quantitative and qualitative analyses are conducted on reasons for non-visitation. This is followed by an empirically based, practice-oriented theory of visitor attraction. The authors thus present the first comprehensive work on non-visitor research in Germany. This book is a translation of the original German 1st edition Nicht-Besucherforschung by Martin Tröndle,published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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