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Książka No Static Quincy McCoy

No Static

A Guide to Creative Radio Programming

Autor: Quincy McCoy
Język: Angielski
Oprawa: Miękka
Wydawca: Hal Leonard Corporation
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
115.39 zł
Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends...

Informacje o książce

Autor
Quincy McCoy
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2002
strony
288
EAN
9780879307073
ISBN
9780879307073
Enbook ID
06580202
Wydawca
Hal Leonard Corporation
Waga
498
Wymiary
167 x 221 x 18

Pełny opis

Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

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