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News, Improved

How America's Newsrooms Are Learning to Change

Autor: Michele Mclellan, Tim Porter

Język:

Oprawa: Miękka

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

169.97 zł

As news organizations adapt to a changing media landscape, strategic learning is critical for organi...

Informacje o książce

Autor

Michele Mclellan, Tim Porter

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2007

strony

115

EAN

9780872894198

ISBN

0872894193

Enbook ID

04748728

Wydawca

SAGE Publications Inc

Waga

230

Wymiary

150 x 224 x 8

Pełny opis

As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality. "News, Improved: How America's Newsrooms Are Learning to Change" shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product-both key drivers of audience appeal. Learn how American newsrooms are becoming more adaptive and creative, fueled by continuous, strategic training. "News, Improved" focuses on the lessons learned from $10 million in training and research projects funded by the John S. and James L. Knight Foundation, including Tomorrow's Workforce, a partnership of major news corporations, more than 50 national journalism professional and mid-career teaching organizations, and one of the nation's most prestigious schools of journalism. The four-year project was conceived to show how strategic investments in newsroom training and professional development can improve the appeal and value of quality journalism. It is based at the Medill School of Journalism at Northwestern University. McLellan and Porter's work in newsrooms and their interviews with hundreds of newsroom executives and working journalists found that even in the newsrooms most committed to professional development, training had little impact on the content. It was often opportunistic and not aligned with goals. It was, in short, non-strategic. "News, Improved" reports on how news organizations are learning to change by setting clear editorial goals and priorities, developing training at all levels to achieve those goals, and using professional growth as a way to strengthen readership.

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