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Książka New Service Development James A. Fitzsimmons

New Service Development

Creating Memorable Experiences

Autor: James A. Fitzsimmons, Mona J. Fitzsimmons
Język: Angielski
Oprawa: Twarda
Wydawca: SAGE Publications Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
599.52 zł
This is the first book to address the topic of new service development for the evolving experience e...

Informacje o książce

Autor
James A. Fitzsimmons, Mona J. Fitzsimmons
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2000
strony
344
EAN
9780761917410
ISBN
0761917411
Enbook ID
04684067
Wydawca
SAGE Publications Inc
Waga
580
Wymiary
152 x 228 x 23

Pełny opis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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