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New Relationship Marketing

How to Build a Large, Loyal, Profitable Network Using the Social Web

Autor: Mari Smith

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

81.65 zł

A top social media guru shares the secrets to expanding your business through relationships People...

Informacje o książce

Autor

Mari Smith

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2011

strony

272

EAN

9781118063064

ISBN

1118063066

Enbook ID

04382631

Wydawca

John Wiley & Sons Inc

Waga

462

Wymiary

160 x 236 x 25

Pełny opis

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette-and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

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How to Build a Large, Loyal, Profitable Network Using the Social Web

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