Książka New Consumer Marketing - Managing a Living Demand System Baker

New Consumer Marketing - Managing a Living Demand System

Autor: Baker
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
208.68
Because of the Internet and globalization, the fast moving consumer goods market has been turned on...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2003
strony
218
EAN
9780470844823
ISBN
0470844825
Enbook ID
04084936
Waga
452
Wymiary
154 x 233 x 18

Pełny opis

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

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