Neural Network in Market Segmentation

Name: Neural Network in Market Segmentation
Brand: LAP Lambert Academic Publishing
SKU: 9783330020542
Price: 134.6 PLN
Availability: InStock

A Descriptive study of Market Segmentation using Artificial Neural Networks

Autor: Abhishek Dixit

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

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134.60 zł

Artificial Neural Networks (ANNs) are distributed information-processing systems and powerful genera...

Informacje o książce

Autor

Abhishek Dixit

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2017

strony

EAN

9783330020542

Enbook ID

16608889

Wydawca

LAP Lambert Academic Publishing

Waga

107

Wymiary

150 x 220 x 4

Pełny opis

Artificial Neural Networks (ANNs) are distributed information-processing systems and powerful general-purpose software tools, composed of many simple computational elements interacting across weighted connections. They are computer-based representations of mathematical models that are composed of a large number of simple, highly interconnected units, called processing elements. In structure, a neural network is made up of many processing nodes called neurons, which accept values from other neurons through input arcs. The neurons process these inputs using a transfer function and then release the output to other neurons using output arcs. The seminar focus upon neural networks, their different applications, advantages and disadvantages over statistical methods and particularly in the field of market segmentation. Market segmentation deals with dividing a market into small groups called as marketing zones according to various techniques like customer behavior, perception etc. Number of articles and published researches are taken into consideration for review of the advancement in science and technology.

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Neural Network in Market Segmentation

A Descriptive study of Market Segmentation using Artificial Neural Networks

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również