Moral Markets

Name: Moral Markets
Brand: Taylor & Francis Ltd
SKU: 9781594514579
Price: 394.51 PLN
Availability: InStock

How Knowledge and Affluence Change Consumers and Products

Autor: Nico Stehr

Język:

Oprawa: Miękka

Wydawca: Taylor & Francis Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

394.51 zł

Nothing affects modern society more than the decisions made in the marketplace, especially (but not...

Informacje o książce

Autor

Nico Stehr

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2008

strony

288

EAN

9781594514579

ISBN

1594514577

Enbook ID

04830434

Wydawca

Taylor & Francis Ltd

Waga

408

Wymiary

152 x 229 x 18

Pełny opis

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

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Moral Markets

How Knowledge and Affluence Change Consumers and Products

Informacje o książce

Pełny opis

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