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Książka Modernity Bluff Sasha Newell

Modernity Bluff

Crime, Consumption, and Citizenship in Cote D'Ivoire

Autor: Sasha Newell
Język: Angielski
Oprawa: Twarda
Wydawca: The University of Chicago Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
566.05 zł
In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their alr...

Informacje o książce

Autor
Sasha Newell
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2012
strony
296
EAN
9780226575193
ISBN
0226575195
Enbook ID
04547865
Wydawca
The University of Chicago Press
Waga
562
Wymiary
152 x 229 x 23

Pełny opis

In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in "The Modernity Bluff", it is an explicit performance so valued in Cote d'Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself.

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