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Książka Moderating Focus Groups Thomas L. Greenbaum

Moderating Focus Groups

Autor: Thomas L. Greenbaum
Język: Angielski
Oprawa: Miękka
Wydawca: SAGE Publications Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
370.79 zł
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev...

Informacje o książce

Autor
Thomas L. Greenbaum
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2000
strony
264
EAN
9780761920441
ISBN
0761920447
Enbook ID
02166578
Wydawca
SAGE Publications Inc
Waga
370
Wymiary
152 x 228 x 14

Pełny opis

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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