Książka Modeling Software Markets Falk Graf von Westarp

Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
425.21
This book identifies the relevant determinants of modern software markets, and incorporates these in...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2003
strony
208
EAN
9783790800098
ISBN
3790800090
Enbook ID
01737570
Waga
720
Wymiary
155 x 235 x 13

Pełny opis

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

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