Mobilephone- A fashion statement

Name: Mobilephone- A fashion statement
Brand: LAP Lambert Academic Publishing
SKU: 9783846548264
Price: 183.74 PLN
Availability: InStock

Is mobile a part of fashion?

Autor: Devesh Bathla

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

Wysyłamy za 8-11 dni

183.74 zł

An attempt has been made: Mobile as a fashion statement, which includes attitudinal study of girls w...

Informacje o książce

Autor

Devesh Bathla

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2011

strony

EAN

9783846548264

Enbook ID

06884956

Wydawca

LAP Lambert Academic Publishing

Waga

102

Wymiary

150 x 220 x 3

Pełny opis

An attempt has been made: Mobile as a fashion statement, which includes attitudinal study of girls wearing high heels towards flashy mobile handsets. The questionnaire is administered wherein individuals (girls) are asked to fill questionnaires and then, will carry out an analysis on the basis of the responses from the individuals who participated in the questionnaire. The sample size taken is 240. The analysis revealed that girls who wear high heels have a positive attitude about flashy phones and agree that this adds to their personal definition of style & feel that it is like a fashion statement for them. With more and more features being packed into the handsets, both the customers as well as the salesperson get confused during the sales procedure. Through this research, I intend to do Attitudinal study of girls wearing high heels towards flashy mobile handsets . There is need to figure out what kind of people would adopt the new technology and more than technology it is the behavior that is displayed while shopping. Through this research, the salesperson will get an advantage of what sort of handsets should be shown to that particular prospect.

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Mobilephone- A fashion statement

Is mobile a part of fashion?

Informacje o książce

Pełny opis

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Klienci, którzy kupili tę książkę, kupili również