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Książka Microtrends Mark Penn

Microtrends

Autor: Mark Penn
Język: Angielski
Oprawa: Miękka
Wydawca: Penguin Books
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
119.84 zł
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And wher...

Informacje o książce

Autor
Mark Penn
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2008
strony
448
EAN
9780141035383
ISBN
0141035382
Enbook ID
04026320
Wydawca
Penguin Books
Waga
330
Wymiary
129 x 196 x 33

Pełny opis

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. "Microtrends" is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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