Angielski
How does control of media resources serve political and economic ends? What is the impact of media concentration and monopoly in the era of technology convergence, with not just traditional and 'new' media but also consumer electronics, telephony and computing industries? Revisting the classic idea of media imperialism, Oliver Boyd-Barrett presents a thorough retake for the 21st century, how structures of power and control still regulate our access to and consumption of the media. It's no longer just Disney and Dallas - it's also now Facebook and Google. Exploring how media corporations and platforms rework economic, business and social questions about the media landscape, the book explains: * the historical context of the relationship between media and imperialism; * contestation and collaboration among new media empires * the passion for social justice that inspired the original theories of media and cultural imperialism, and how it has been embraced by a new generation. Digging deeply into the global landscape and emerging media markets to explore how media power works across transnational boundaries, this book gives a clear and sophisticated argument for why media imperialism still matters.
