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Książka Media Argumentation Douglas Walton

Media Argumentation

Dialectic, Persuasion and Rhetoric

Autor: Douglas Walton
Język: Angielski
Oprawa: Twarda
Wydawca: Cambridge University Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
299.96 zł
Media argumentation is a powerful force in our lives. From political speeches to television commerci...

Informacje o książce

Autor
Douglas Walton
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2007
strony
400
EAN
9780521876902
ISBN
0521876907
Enbook ID
02048593
Wydawca
Cambridge University Press
Waga
662
Wymiary
156 x 235 x 23

Pełny opis

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws upon the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.

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