Measuring Marketing

The 100+ Essential Metrics Every Marketer Needs

Autor: John A. Davis

Język:

Oprawa: Miękka

Wydawca: De Gruyter

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

184.70 zł

Marketing has long been considered more art than science, but the demands of a more dynamic, globali...

Informacje o książce

Autor

John A. Davis

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2017

strony

390

EAN

9781501515767

ISBN

1501515764

Enbook ID

18382462

Wydawca

De Gruyter

Waga

744

Wymiary

171 x 241 x 24

Pełny opis

Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing , Third Edition will put you in a better position to excel at this difficult endeavor.

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Measuring Marketing

The 100+ Essential Metrics Every Marketer Needs

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