Książka Measuring Customer Experience Philipp Klaus

Measuring Customer Experience

Autor: Philipp Klaus
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
219.39
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2014
strony
166
EAN
9781137375452
ISBN
1137375450
Enbook ID
04771543
Waga
360
Wymiary
217 x 144 x 14

Pełny opis

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.

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