Książka Mastering Public Relations A Davis

Mastering Public Relations

Autor: A Davis
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
197.33
"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2007
strony
256
EAN
9780230549302
ISBN
0230549306
Enbook ID
04040625
Waga
396
Wymiary
233 x 159 x 15

Pełny opis

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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