Książka Mass Customization Paolo Coletti

Mass Customization

An Exploration of European Characteristics

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
213.28
Today customer value creation is heavily dependent on the customization of mass-products. After havi...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2011
strony
100
EAN
9783642183898
ISBN
3642183891
Enbook ID
05281283
Waga
160
Wymiary
158 x 237 x 8

Pełny opis

Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in combination with the Internet the issue of mass customization started to develop significantly. This book analyses different mass customization production paradigms in trying to find a shared definition which is not limited to mere modules assembly. It also empathizes the difficulties and problems, from user-friendly interfaces to very rigid customers' demand curve towards price and time issues. Based on a marketing survey of over 500 European respondents the results indicate the possibility of breaking brand s fidelity through mass-customized products provided by a short delivery time and an identical price.

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