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Książka Mass Communication In India J. V. Vilanilam

Mass Communication In India

A Sociological Perspective

Autor: J. V. Vilanilam
Język: Angielski
Oprawa: Miękka
Wydawca: SAGE Publications Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
91.11 zł
This book traces the progress of mass communications in India and the West from a historical and soc...

Informacje o książce

Autor
J. V. Vilanilam
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2005
strony
224
EAN
9780761933724
ISBN
0761933727
Enbook ID
04684718
Wydawca
SAGE Publications Inc
Waga
254
Wymiary
140 x 216 x 13

Pełny opis

This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: - Emphasizes the distinction between communication and mass communication--the former being a two-way exchange and the latter mostly a one-way communication. - Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. - Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. - Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. - Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.

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