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Książka Marketing Strategy Mark E. Hill

Marketing Strategy

The Thinking Involved

Autor: Mark E. Hill
Język: Angielski
Oprawa: Miękka
Wydawca: SAGE Publications Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
461.86 zł
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking l...

Informacje o książce

Autor
Mark E. Hill
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
360
EAN
9781412987301
ISBN
141298730X
Enbook ID
04787622
Wydawca
SAGE Publications Inc
Waga
800
Wymiary
203 x 254 x 23

Pełny opis

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

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