Marketing Online Education Programs

Name: Marketing Online Education Programs
Brand: IGI Global
SKU: 9781609600747
Price: 741.11 PLN
Availability: InStock

Frameworks for Promotion and Communication

Autor: Ugur Demiray, Serdar Sever

Język:

Oprawa: Twarda

Wydawca: IGI Global

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

741.11 zł

Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant th...

Informacje o książce

Autor

Ugur Demiray, Serdar Sever

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2011

strony

350

EAN

9781609600747

ISBN

9781609600747

Enbook ID

08792981

Wydawca

IGI Global

Waga

1420

Wymiary

221 x 286 x 29

Pełny opis

Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.

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Marketing Online Education Programs

Frameworks for Promotion and Communication

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