Marketing Metaphoria
Autor:
Gerald Zaltman
Subtitled, }What Deep Metaphors Reveal About The Minds Of Consumers{. The Zaltmans show how metaphor...
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Angielski
Subtitled, }What Deep Metaphors Reveal About The Minds Of Consumers{. The Zaltmans show how metaphors unconsciously pervade and shape our lives, and how this can be used in business.
