Książka Marketing Manual Michael Baker

Marketing Manual

Autor: Michael Baker
Język: Angielski
Oprawa: Twarda
Dostępność: 50 % szansa
Przeszukamy cały świat
761.42
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, p...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2017
strony
288
EAN
9781138440999
ISBN
9781138440999
Enbook ID
17871034
Waga
730
Wymiary
254 x 197 x 22

Pełny opis

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

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