Menu
Sprawdź status swojego zamówienia
Skontaktuj się z nami
Książka Marketing Communications Industry Gautam Raj Jain

Marketing Communications Industry

Entrepreneurial Case Studies

Autor: Gautam Raj Jain, Raunica Ahluwalia
Język: Angielski
Oprawa: Miękka
Wydawca: SAGE Publications India Pvt Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
81.03 zł
Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management p...

Informacje o książce

Autor
Gautam Raj Jain, Raunica Ahluwalia
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2008
strony
212
EAN
9788178298689
ISBN
8178298686
Enbook ID
05048066
Wydawca
SAGE Publications India Pvt Ltd
Waga
240
Wymiary
139 x 215 x 12

Pełny opis

Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

Możesz być zainteresowany

Marketing Management, Global Edition

Philip Kotler
344.71 zł

Future Is Ours

Gary M. Segura
227.88 zł

What's my name? ERIKA

Tiina Walsh
62.43 zł

Klienci, którzy kupili tę książkę, kupili również

Principal-Agent-Theorie

Claudia M. Mathissen
186.92 zł