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Książka Marketing Cases from Emerging Multinational Enterprises (eMNEs) Zafar U. Ahmed

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

National Brands Asserting Themselves on the Global Stage.DE

Autor: Zafar U. Ahmed, Omer F. Genc
Język: Angielski
Oprawa: Miękka
Wydawca: Springer, Berlin
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
972.75 zł
Globalization has changed the world economic picture and emerging markets have developed very fast....

Informacje o książce

Autor
Zafar U. Ahmed, Omer F. Genc
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2025
strony
435
EAN
9783031633966
Enbook ID
51534784
Wydawca
Springer, Berlin
Waga
669
Wymiary
155 x 23 x 235

Pełny opis

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.