Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Name: Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789814678575
Price: 340.25 PLN
Availability: InStock

Autor: Ashok Charan

Język:

Oprawa: Miękka

Wydawca: World Scientific Publishing Co Pte Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

340.25 zł

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs a...

Informacje o książce

Autor

Ashok Charan

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

720

EAN

9789814678575

ISBN

9814678570

Enbook ID

09359184

Wydawca

World Scientific Publishing Co Pte Ltd

Waga

824

Wymiary

117 x 228 x 25

Pełny opis

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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