Książka Market Value Process - Bridging Customer & Shareholder Value Alan S. Cleland

Market Value Process - Bridging Customer & Shareholder Value

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
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Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your custome...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
1996
strony
272
EAN
9780787902759
ISBN
0787902756
Enbook ID
04919820
Waga
548
Wymiary
156 x 237 x 22

Pełny opis

Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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