Market Segmentation - How to do it and How to Profit from it, revised 4e

Name: Market Segmentation - How to do it and How to Profit from it, revised 4e
Brand: John Wiley & Sons Inc
SKU: 9781118432679
Price: 185.58 PLN
Availability: InStock

Autor: Malcolm McDonald

Język:

Oprawa: Miękka

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

185.58 zł

"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is th...

Informacje o książce

Autor

Malcolm McDonald

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

512

EAN

9781118432679

ISBN

1118432673

Enbook ID

02470664

Wydawca

John Wiley & Sons Inc

Waga

970

Wymiary

187 x 243 x 31

Pełny opis

"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. "Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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Market Segmentation - How to do it and How to Profit from it, revised 4e

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