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Książka Market Segmentation Malcolm H. B. McDonald

Market Segmentation

How to do it, how to profit from it

Autor: Malcolm H. B. McDonald, Ian Dunbar
Język: Angielski
Oprawa: Miękka
Wydawca: Elsevier Science & Technology
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
190.63 zł
McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are...

Informacje o książce

Autor
Malcolm H. B. McDonald, Ian Dunbar
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2004
strony
492
EAN
9780750659819
ISBN
0750659815
Enbook ID
01391848
Wydawca
Elsevier Science & Technology
Waga
902
Wymiary
190 x 242 x 27

Pełny opis

McDonald and Dunbar are the leading author team in this area§Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business§The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)§This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.§Highly developed and well illustrated treatment of a key marketing technique§Usable by students and executives, for whom the practical, step-by-step approach is designed§Leading author team in the field

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