Market Research

Name: Market Research
Brand: VDM Verlag Dr. Müller
SKU: 9783639169119
Price: 207.94 PLN
Availability: InStock

A Necessary Tool in Twenty First Century Education

Autor: Hal Michaels

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Müller

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

207.94 zł

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management p...

Informacje o książce

Autor

Hal Michaels

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2009

strony

EAN

9783639169119

Enbook ID

06825261

Wydawca

VDM Verlag Dr. Müller

Waga

136

Wymiary

150 x 220 x 5

Pełny opis

Market Research: A Necessary Tool in 21st Century §Education.§Marketing is a legitimate management process. In §today s educational minefield a school cannot afford §to be complacent in it's marketing strategy and yet §the concept of marketing still doesn't sit neatly on §the lap of education for many of those who are in §the forefront of that process. Marketing is a term §usually identified with business and commerce and to §relate it to the world of education is not always §easy or straight forward.However, if we ignore the §profit motive then Marketing can be made to fit §schools. Previously schools could afford to be more §complacent about their services and the products §they offered but with the advent of parental and §pupil choice, not only of schools, but of subjects §within schools, educational establishments must look §towards satisfying consumer demand or at least §appear to be doing so. With school funding linked to §the number of bums on seats (Davis and Ellison, §1997), it is necessary for schools to have an §effective marketing strategy.

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A Necessary Tool in Twenty First Century Education

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