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Książka Market-Oriented Technology Management Fred Y. Phillips

Market-Oriented Technology Management

Innovating for Profit in Entrepreneurial Times

Autor: Fred Y. Phillips
Język: Angielski
Oprawa: Miękka
Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
498.91 zł
This book develops the fundamentals of technology cycles, technology acquisition, core technology ma...

Informacje o książce

Autor
Fred Y. Phillips
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2010
strony
418
EAN
9783642074561
ISBN
3642074561
Enbook ID
02108327
Wydawca
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Waga
670
Wymiary
155 x 235 x 24

Pełny opis

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.

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