Książka Market Development and Aggregate Production Planning Jasna Strik

Market Development and Aggregate Production Planning

A practical and theoretical Approach illustrated by the Example of Coca-Cola Hellenic Bosnia and Herzegovina

Autor: Jasna Strik
Język: Angielski
Oprawa: Miękka
Wydawca: VDM Verlag
Dostępność: Na zamówienie
Wysyłamy za 17-27 dni
209.45
The process of globalisation and market growth opportunities lead multinational companies to interna...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2011
strony
116
EAN
9783639359688
ISBN
3639359682
Enbook ID
06842886
Wydawca
Waga
181
Wymiary
152 x 229 x 7

Pełny opis

The process of globalisation and market growth opportunities lead multinational companies to internationalise and explore potentials of transition economies. In this book, three different market entry and development theories have been presented whereby special emphasis has been put on supporting the Uppsala Internationalisation Model. For this purpose real facts and figures of Coca-Cola Hellenic Bosnia and Herzegovina have been used. In addition, this example shows how the unstable political and economic environment of transition economies forces firms and managers to respond to fast changes in the business environment. The book contains a detailed explanation of each development stage. Furthermore, this book refers to the calculation of distribution costs and provides two possible production optimisation solutions with EXCEL/Solver including all formulas and constraints.

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