Książka Managing the Internationalization Process (Routledge Revivals) Mats Forsgren

Managing the Internationalization Process (Routledge Revivals)

The Swedish Case

Autor: Mats Forsgren
Język: Angielski
Oprawa: Twarda
Dostępność: 50 % szansa
Przeszukamy cały świat
802.80
Few nations have internationalized their business operations as successfully as the Swedes. This boo...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2015
strony
114
EAN
9781138889507
ISBN
9781138889507
Enbook ID
03028807
Waga
453
Wymiary
138 x 216

Pełny opis

Few nations have internationalized their business operations as successfully as the Swedes. This book, first published in 1989, looks at the process in detail, examining the international operations of Swedish firms since 1970, including acquisitions of foreign firms. The international dimension of business is becoming increasingly important for firms of all sizes, and this analysis of what happens when companies enter and then sustain a presence in the international arena will be of great value to students and teachers of international business and management.

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